Mentor Expectations

Thank you for volunteering your time to mentor competitors in the [Re]Verse Pitch Competition! Here’s what to expect in the competition and when to expect it. Please also review the Mentor Guidebook for additional resources and information that will help you in your mentor role.

Now - February 26: Learn About the Byproducts & Let Us Know Your Availability

Look at the byproduct materials videos and information available online at

Depending on the level of participation by competitors/entrepreneurs in this event, we may need mentors to mentor more than 1 competitor. Please let us know before February 26 how many competitors you are willing to mentor (assume 5-7 hours of mentoring time between March 7 - April 30 per competitor mentored).

February 26: Opening Pitch

We hope you’ll attend the opening pitch event at Capital Factory, 6:00-8:00 pm, to hear from material suppliers about the byproducts with which your mentees will be creating their new business concepts. Competitors will have the chance to ask questions of the material suppliers and network with you and the material suppliers at the event.

March 5: Upload Short Description & Mentor Request

By March 5, competitors will post short description of their idea and mentorship requests on HeroX. Competitors may request a specific mentor or request specific expertise areas (sales, manufacturing, marketing, etc.).

At this stage, competitors may post more than one idea description and those can be concepts that deal with multiple materials. However, each entrepreneur will be matched with one mentor only, not with one mentor per idea submitted.

There will be two prize categories: Seed Stage and Growth stage.

Seed Stage is for competitors proposing a new venture designed specifically for [RE]verse Pitch or for very young organizations that have not yet received revenue.

Growth stage is for existing organizations that are post -revenue.

March 7: Mentee Match

You will be matched with your mentee by this date through an email introduction.

March 7 - April 4 : Refine Your Concept & Craft Your Pitch

You and your mentee will schedule mentoring sessions over these weeks to refine their business idea(s). We ask that you give at least 5 hours of mentoring time but feel free to meet more often or provide more feedback if your schedule allows.

During this time your mentees also have access to the expertise of our technical advisors. Advisors will be invited to weigh in independently with advice through HeroX, and competitors can also reach out to individuals to ask specific questions about the environmental impacts, address technical concerns, get creative/aesthetic advice, etc. Use the Judging Criteria and your Mentor Guidebook to guide the refinement process.

March 19: Ideation Workshop

This free ideation workshop offered exclusively for [Re]Verse Pitch Competitors will equip you with knowledge and techniques to more quickly turn your ideas into revenue generating businesses. Register for this workshop by clicking here. Attending this workshop is optional but highly encouraged.

April 2: Group Mentoring Session

The [Re]verse Pitch Group Mentoring Session will help [Re]verse Pitch competitors prepare for their in-person pitch presentations. Competitors will work in a facilitated group discussion. They should leave the session more confident in how they will articulate their value propositions, customer segments and social impact.

April 4: Semi-Finalist Application Deadline

In order to be considered as a finalist and pitch on April 30, your mentee’s must submit a Semi-Finalist application on HeroX by 11:59pm on this date. At this stage, your mentee will be asked to fill out specific questions relating to the Judging Criteria

The Semi-Finalist Application will consist of:

  1. An executive summary (using a provided template)

  2. A pro forma financial statement (using a provided template), to include a column for proposed use of the prize funds

  3. Recommended: A photograph or rendering of a prototype of the reused or recycled content product, if applicable.

Semi-Finalist Application scores will be comprised of the following (85 points max):

  1. The average judge score, using the Judging Criteria (75 points)

  2. The material supplier score based on how likely the supplier is do business with the applicant after reviewing their business plan. NOTE: A material supplier score of “0” would mean the material supplier would not do business with the applicant, and would result in an automatic disqualification of the applicant. (10 points)

April 5-15: Finalist Selection

Judges will vote for the best ideas to become finalists, using the Judging Criteria. Judges will base their votes on the materials and information competitors upload to HeroX.

April 17: Finalists Announced

The selections of finalists will be announced.

April 17 - 26: Practice The Pitch

If your mentee(s) is/are selected as a finalist, you will work with them to refine & practice their 6-minute pitch. They'll utilize a Slide Deck Template to craft the presentation.

April 22 - 26: Finalist Pitch Practice Session

Finalists will schedule a one-on-one complimentary pitch coaching session with a pitch professional and receive feedback to use for event day.

April 30: Final Pitch Event

Finalists will pitch their business concepts to our judging panel and audience members at our final event. Please review the Judging Criteria which will be used to choose the winners of the Innovation Prizes. All pitches will be videoed and uploaded to after the event.

Finalists will have 6 minutes to pitch, and should address each of the judging criteria areas. Judges will have 4 minutes for Q&A. The winners will be announced at the event. 

For full details on the prize see here.