Congratulations to our 2016 Winners

Grand prize: $10,000 plus five co-working days at WeWork

Winner: Grub Tubs

Second place prize:  Spot in the 2017 FastForward entrepreneur training program and 2017 Small Business Festival pass ($750 value)

Winner: GRUB

People's Choice Award Honorable Mention

Winner: Austin Cubed


Bard Sustainability MBA Team- Austin Cubed- Street Banner Line

Repurposing: Vinyl street banners & mesh plastic bags

Charles Bradbury- Pulp Fashion

Repurposing: Vinyl street banners, mesh plastic bags, & fabric samples

Gabriel Rocha- ACL Survival Bags

Repurposing: Vinyl street banners

Melissa Meyer: GRUB

Repurposing: Inedible Canned Goods

Quinault Childs- GrubTubs: Table to Farm

Repurposing: Inedible canned goods

Re:3D- 3D Printing from Post-Consumer Waste

Repurposing: Mesh Plastic Bags

Rowan Rodriguez- [RE]Charge

Repurposing: Vinyl street banners

Team E- Austin’s Local Tarps

   Repurposing: Vinyl street banners

View all the 2016 ideas on HeroX


In-N-Out Burgers

Each location of this national chain produces over 1,000 mesh plastic bags a month from produce deliveries. 

City of Austin Transportation Department

The City's Street Banner Program leads to the accumulation of approximately 300 32"x90" vinyl banners every year, or about 6,000 sq ft of material per month. The department also has open-weave nylon or polyester net over-the-street banners available for reuse.

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WB outdated packaging.jpg


This Austin-based foundation has tens of thousands of yellow silicone bands in outdated packaging they would like to see used to support the Austin community in a meaningful way.  View a video of the production process for these bands.

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Austin Creative Reuse

Austin's non-profit creative reuse center is able to collect 100s of fabric sample books of discontinued fabric from interior design firms and decorators every month. 

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Central Texas Food Bank

The Austin area's regional food bank receives some food that is not fit for human consumption and currently has to throw away around 30,000 lbs of inedible canned goods per month. 

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Half Price Books

A few dumpsters every month at a single location of this national chain with 5 Austin area locations are filled with unsold media, including books, magazine, records, CDs, DVDs, and other material.

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Winner: Brewnola! Reusing spent brewery grain to create tasty granola snacks

A big congratulations and thank-you goes out to all competing entrepreneurs, judges, mentors, advisors, organizers and promotional partners. Check out the video of the [Re]Verse Pitch Final Competition event!


Eight finalists were selected by the [Re]verse Pitch Competition judges. 

Calling All Seamstresses

Repurposing: Vinyl Banners

Entrepreneur: Melissa Rothrock

Brewnola Bars

Repurposing: Spent Grain

Entrepreneur: Brandon Ward

Safe Innovative Heels

Repurposing: Vinyl Banners & Waterproof Clogs

Entrepreneur: Renata Sturdivant

Austin Building Materials Depository & Working Space

Repurposing: books, spent grain, vinyl banners, water proof clogs, canvas, and decorative glassware

Entrepreneur: Santiago Diaz

Working with Wicker

Repurposing: Wicker Baskets

Entrepreneur: Sue Sende Cole



The Table to Bacon Feed Company

Repurposing: Spent Grain

Entrepreneur: Joe Diffie

Non-container Glass Recycling

Repurposing: Decorative Glassware

Entrepreneur: Aaron Pierron

Clover's Brewery Bites

Repurposing: Spent Grain

Entrepreneur: Cory Skuldt

View a recording of the 2015 Final Competition here.


Goodwill Industries of Central Texas

Wicker Baskets: 30-40 gaylord boxes of wicker baskets go unsold at Goodwill every month. Wicker baskets are a common surplus item among thrift operations. What reuse business solution could you create to keep this common household item out of the landfill?

Dishware and Glassware: 10,000-20,000 pounds of mostly broken dishes and decorative glass are headed to the landfill every month. Glass can be endlessly recycled, but decorative glass can't be taken by traditional recyclers. Can you find a way to repurpose this beautiful material?

Pitch Presentation

Hops & Grain Brewery

Every brewery in Austin produces spent grain as a byproduct. At Hops & Grain, roughly 60,000 lbs is generated each month. What sort of business could you create with this organic material? 

Pitch Presentation


MDO (Medium Density Overlay): MDO is a paintable, printable surface made of plywood with a weather-resistant resin overlay bonded to the wood by heat and pressure. About 500 square feet of this byproduct are available every month.

Canvas: BuildASign has about 4,000 square feet per month of scrap canvas.

Pitch Presentation

Recycled Reads

Cassette Tapes: 1,000 VHS and audio cassettes need to be discarded by Recycled Reads every month. A recycling or upcycling solution for this product could help solve a tremendous global e-waste challenge.

Used Books: 65,000-70,000 weeded library and donated books go unsold every month. Many of these are manuals, tax books, college guides, medical guides, and computer manuals - outdated resources that if used incorrectly, may be harmful. Austin could be a national leader by finding a reuse solution for this material with a short shelf life--what is your idea?

Pitch Presentation

Travis County

Waterproof clog shoes are used by the Travis County correctional facility and most correctional complexes in the U.S.  Travis County needs to dispose of 2,000 shoes every month. What could you do with these ethylene-vinyl acetate shoes?

Pitch Presentation


Vinyl Banners and Scraps: BuildASign also has scrap vinyl available, about11,000 square feet per month, in varying sizes and shapes.